While we are asking the question whether self-regulation could work for the vaping industry, in theory this is actually happening at the moment. Governments, medical bodies and regulators around the world have been clamouring for some time now to rein in the significant expansion of the industry. They have tried an array of different tactics, all of which involved negative marketing, although a trebling of the electronic cigarette user base in the UK between 2012 and 2014 shows how successful they have been!
Does the industry want self-regulation?
Despite the fact that critics of the vaping industry would have you believe that it is something of a “Wild West” business arena this is most certainly not the case. There are certainly a lot more responsible electronic cigarette companies operating today than the sector is given credit for. While the politicians ponder their next move it has come down to the industry to effectively “look after itself”. The next question, is self-regulation the long-term answer for the vaping industry? Continue reading