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Which ecig giant is looking to ban vaping?
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Mark Benson Offline
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Which ecig giant is looking to ban vaping?
In what must be one of the more bizarre developments in the electronic cigarette industry, it was recently revealed that R.J. Reynolds, the largest tobacco company in the world, is looking to ban vaping. This despite the fact that the company also owns the fast growing ecig brand Vuse and has major plans for more growth in this particular area of the market.

It is common knowledge that the company has submitted a 119 page document to the Food and Drug Administration (FDA) arguing for a ban on "open system" vaporizers and flavoured products. When you get down to the basics of this submission it is perhaps not as bizarre as it seems because the company is looking to ban DIY mods in favour of disposable electronic cigarettes.

Is this commercial madness?

When you bear in mind that R.J. Reynolds is currently in the process of been acquired by Lorillard, another significant electronic cigarette manufacturer, on the surface this may look like commercial suicide. However, both companies have a significant exposure to the disposable electronic cigarette market and while Lorillard’s well-known ecig brand Blu is unlikely to be part of the enlarged group, electronic cigarettes will play a growing role going forward.

The argument from R.J. Reynolds is an assertion that it is difficult to adequately control the eliquids which are used in DIY vaping devices. On the other hand, in the eyes of R.J. Reynolds, disposable electronic cigarettes are already pre-packed and pre-sealed and it is far easier to monitor these particular products. This is not the first time that questions have been asked about the DIY vaping market but the fact remains there are now tens of millions of users around the world and they would not take kindly to having the rug pulled from underneath them.

Will the FDA listen?

It is highly unlikely that the FDA will announce a ban on DIY vaping devices and if they did there would be an array of legal challenges - without doubt. The fact remains that we are approaching the end of the third year of a supposed two-year review by the FDA and while progress has been made in relation to future regulations nothing has been agreed and no regulations have been added to the statute books.

A number of experts have expressed concern that the FDA ignored the vaping and electronic cigarette market for too long and is challenging an industry which is now in full flow. Akin to a period of catch-up, in many ways the vaping community tail is wagging the FDA dog and at this moment in time there is little that the American regulator can do about it. It will be interesting to see how the authorities eventually attempt to introduce the array of regulations which have been floated over the past few months and indeed whether, as many expect, legal action from the vaping industry will follow.

Conclusion

While the headline that R.J. Reynolds is looking to assist with a vaping ban has certainly caught the imagination of the vaping community, it is perhaps not such a suicidal move as it looks at first glance. If the company is successful in invoking a vaping ban then not only would tobacco cigarettes benefit but the company’s growing disposable electronic cigarette business would be in a prime position.

However, in the real world there is no chance that this move to ban DIY vaping products will be successful.

For more information on OK Electronic Cigarettes and the various products available please visit the OKCigs website.
29-09-2014 03:35 PM
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Don (09-29-2014), JohnnyMac (09-29-2014), Spasmod (09-29-2014)
Don Offline
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RE: Which ecig giant is looking to ban vaping?
Thanks Mark - I'm glad you keep us up with the industry news, it is always useful to know what's happening in the wider world.

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29-09-2014 06:53 PM
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JohnnyMac (09-29-2014)
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RE: Which ecig giant is looking to ban vaping?
(29-09-2014 06:53 PM)Don Wrote:  Thanks Mark - I'm glad you keep us up with the industry news, it is always useful to know what's happening in the wider world.

This! ^
29-09-2014 07:45 PM
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Mark Benson Offline
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RE: Which ecig giant is looking to ban vaping?
Bizarre to think that RJ Reynolds is taking this action - I think this is just the start of the infighting amongst ecig/vaping companies. Crazy really when you think the general public see these industries as one.

For more information on OK Electronic Cigarettes and the various products available please visit the OKCigs website.
02-10-2014 12:25 PM
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