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Vape Juice Company Sued By Wrigley
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TinWhisker Online
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Vape Juice Company Sued By Wrigley
One more reason to hate the Cubs...

http://fox2now.com/2017/07/18/wrigley-su...ringement/

Apparently consumers are too stoopid to know the difference between chewing gum and vape juice, because Wrigley contends that the two are 'confusingly similar', and a Chicago juice company has infringed on their trademark. Litigation overload, ugh.
18-07-2017 02:42 PM
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Spasmod Online
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RE: Vape Juice Company Sued By Wrigley
Unlikely they'll win the case outright as a Trademark infringement but they'll still put the Vape company out of business with ongoing defence costs no doubt. 
18-07-2017 04:11 PM
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TinWhisker Online
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RE: Vape Juice Company Sued By Wrigley
They will win on a technicality, because Wrigley has unlimited income at their disposal to litigate, and the vape company will be forced to bow out without a fight.
18-07-2017 04:12 PM
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ecignut Offline
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RE: Vape Juice Company Sued By Wrigley
The whole litigation thing needs to be investigated - it costs a lot of money so it is only the big companies that can take action against others - it needs some thought - we  need to chew on it for a while[Image: tongue.gif]


Note - done before the two above posts - I really need to quicken up on my posting - it is the age thing again[Image: biggrin.gif]
18-07-2017 04:13 PM
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TinWhisker Online
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RE: Vape Juice Company Sued By Wrigley
It's true that the logo is similar, along with the play on words of the name, and hopefully they will accept a simple logo/name change, but it's just a shame that they felt the need to litigate rather than send a cease and desist. Maybe they did, I don't know. Anyway, vape juice and chewing gum have nothing in common aside from possible flavor, so this is lame-o.

Maybe this will spur Wrigley to create a nic gum with their classic flavor, and open a new revenue stream for them. Who knows, maybe this will be a big win for them and they will profit from this litigation in the long run. Stupid Cubs.
18-07-2017 04:18 PM
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ecignut (07-18-2017)
Fatboy Offline
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RE: Vape Juice Company Sued By Wrigley
Prior to my current career I did due diligence risk management/assessment work and trademark/infringement was a huge market.... yes I only worked for the evil empires however I can tell you with 100% certainty that a C&D order was issued as well as the NOI (notice of intent) - litigation is expensive and shareholders would not be happy with either wasted legal resources or frivolous legal battles... however they also have a duty to protect their decades worth of positive PR work....the vape shop should have rebranded and/or negotiated a resolution...but likely hired a law firm looking to make a name for themselves in this emerging market.... Sad
18-07-2017 07:45 PM
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TinWhisker (07-18-2017)
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RE: Vape Juice Company Sued By Wrigley
You're probably right, but the Cubs still suck.
18-07-2017 07:50 PM
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Fatboy Offline
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RE: Vape Juice Company Sued By Wrigley
Yes they suck! The Braves rock! Tonight they will kick some Cubs butt!
18-07-2017 07:57 PM
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