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Did governments underestimate the popularity of electronic cigarettes?
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Mark Benson Offline
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Did governments underestimate the popularity of electronic cigarettes?
While the modern-day electronic cigarette has been around in some shape or form since 2001, the history of electronic cigarettes can be traced back to the 1960s. It is only over the last four or five years that the popularity of electronic cigarettes has increased dramatically which begs the question, did governments around the world underestimate the attractions of these new devices?

Only a few years ago governments and regulators around the world were relatively uninterested in electronic cigarettes seeing them as a niche market which would not have any impact upon the global tobacco cigarette market – and perhaps more importantly, tobacco cigarette tax income. As we stand today, sales in 2013 are forecast to be in excess of $3 billion on a worldwide basis with some experts even forecasting that electronic cigarettes will overtake their tobacco cigarette counterparts in terms of sales within 20 years.

We can look at governments, regulators and tobacco cigarette companies around the world, some of the most influential bodies on the planet, and it seems that they simply miscalculated the impact that electronic cigarettes would have on the general population. It is only now that governments, regulators and tobacco cigarette companies are showing any real interest in the sector, a sector which has gradually increased its profile under the current regulatory system. It now begs the question, why are governments, regulators and tobacco cigarette companies showing so much interest in a market which is but a fraction of that of tobacco cigarettes?

Very often where new products and new services are involved we will see governments and regulators attempting to control the flow of information, sales growth and popularity before the wider market are aware of these new offerings. This may prove to be a little more difficult for the authorities in this instance because not only do we have a growing array of medical trials casting a more positive light on electronic cigarettes, but we have thousands upon thousands of testimonials from electronic cigarette users.

It will be interesting to see how the authorities, regulators and tobacco cigarette companies approach this industry in the short to medium term because the public perception seems to be that electronic cigarettes compare very favourably to their tobacco cigarette counterparts and the word is out.

For more information on OK Electronic Cigarettes and the various products available please visit the OKCigs website.
(This post was last modified: 13-01-2014 12:43 PM by Mark Benson.)
13-01-2014 12:27 PM
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